FREE salon business events to focus the mind!
Welcome to The Salon Business Collective
During 2023 we shared our skills and salon business expertise through a series of 8 free webinar events. Each event focused on a specific topic and was led by one of The Salon Business Collective experts.
We are a group of 4 independent businesses that each specialise in business support and development services to salons and the wider salon industry.
Each business uses its own specialist skills and technology to assist salon businesses to be more successful, profitable and/or easier to run.
The 4 businesses that make up the Collective are:
- Phil Evans from salonguru.net - World leader in salon websites and marketing
- Sam Kendell from saloniq.com - Point Of Sale System
- Ian Egerton from loophr.com - Salon HR Software
- Antony Whitaker from growmysalonbusiness.com - Online courses and coaching
Want to register for a place on ALL 4 of the webinars in 2024?
Please use the button below.
The financially savvy salon owner.
Antony Whitaker, Founder of Grow My Salon Business
Online Event: May 20th 10 am GMT
Join Antony Whitaker in a discussion about the key financial challenges that confront salon owners everywhere and explore what you should do to overcome them.
In this masterclass, we discuss:
- What the most important numbers are that every salon owner should focus on?
- What are the 6 growth indicators?
- How to develop a strategy that will guarantee financial growth.
Align, Grow and Thrive with SalonIQ
Sam Kendall, MD and Cara Goodwin, Operations Manager
Online Event: 11th September at 10 am GMT
With our wealth of experience, allow us to guide you and kickstart the season of festivities in the best way. Align your goals, master your growth plan and boost your bookings.
Our Focus:
- Getting clients booked in - in advance
- Driving your rebooking %
- Motivating your team with KPI's
- Elevating your Return On Investment
Joined up salon marketing
Phil Evans, MD of Salon Guru
Online Event: Monday 7th October 2024 10am GMT
Phil will explain how the best salon marketing plan will interconnect to ensure you get the most clients and income. The webinar will cover ◆ your salon website ◆ SEO ◆ social media adverts & posting ◆ client emails ◆ and blogging.
Salon Guru supports over 230 salons & clinics in all parts of the English-speaking world with websites, social media, online adverts and search engine optimisation.
WEBINAR REPLAYS
The first webinar of 2024 and all 8 videos from 2023 are available via the buttons below.
Click the Replay button to watch the recording and download any checklist for that event.
How To Communicate Better with Your Employees!
Ian Egerton, Salon Owner & Creator of Loop HR Software
Online Event: April 15th at 10 am GMT
Dive deep into the art of employee engagement with Ian Egerton as he unveils effective strategies to foster a vibrant and profitable salon culture. Alongside the renowned Antony Whitaker, this session promises an insightful exploration into why employment now offers fresh advantages for Stylists and Therapists alike.
Don’t miss out! Secure your spot and walk away with the top three strategies to transform your salon's culture and boost sales.
How do you price your salon services?
Antony Whitaker, Founder of Grow My Salon Business
Understanding pricing is key to building a profitable salon business. Unfortunately, many salon owners are still following a broken business model where they base their prices on what their competition is charging.
In this presentation, I will walk you through the salon pricing formula that allows you to cover all your overheads and run a profitable salon business. Don’t miss it!
Examples of the BEST online marketing
Phil Evans, MD of Salon Guru
Online can be the quickest and cheapest way to get new clients. But with so many choices like Facebook, Instagram, TikTok, Google Profiles, Google Search, and paid adverts: where do you start and which will work best for you? I will show you examples of the best salon and clinic marketing campaigns worldwide.
Salon Guru supports over 230 salons & clinics in all parts of the English-speaking world with websites, social media, online adverts and search engine optimisation.
Level up and love your clients using our 5-step protection program
Sam Kendall, MD of SalonIQ
Stand out from the crowd and become the salon your clients simply can’t resist. Join us for the big reveal on the power of the online chase, attracting new clients, boosting your online bookings, and much more to guarantee your clients' return time and time again.
Our expertise: We support over 2,000 salons across the UK using SalonIQ’s all-in-one management system to increase client retention, improve their marketing, generate more clients and make more money.
Simplifying people management: Strategies to prevent overwhelm!
Ian Egerton, Salon Owner & Creator of Loop HR Software
Juggling endless management tasks while handling diverse personalities and varying degrees of performance, can be challenging for you and your team! Join me to uncover practical insights on how to streamline tasks, I’ll show you five ways to boost employee engagement and share proven tips on how to alleviate business-related stress.
Our expertise: Loop HR supports hair and beauty professionals to simplify salon management tasks and organise data in ways that empower everyone in your salon team.
Navigating a Financial Path Through 2023
Antony Whitaker, Founder of Grow My Salon Business
Event took place on February 6th
Learn how to navigate the financial challenges during the coming year. At the end of the webinar, I will give you access to a checklist that will help you work through 2023.
Google, the best way to get new clients
Phil Evans, MD of Salon Guru
Event took place on March 6th
Understand how the different areas of Google can bring new clients to your salon. At the end of the webinar, I will give you a checklist to make sure you have a plan to make the best use of Google to grow your salon and links to the free tools to help measure your performance.
5 golden rules to tackle business uncertainty
Sam Kendall, MD and Yogi Parmar, CEO of SalonIQ
April 3rd | 10 am GMT
Learn how many salons are still thriving in today’s crisis, understand the importance of continuity and focus on key areas within your salon business, automate many of your processes to ensure financial security and create a lucrative online presence.
Get the most from your salon pay system!
Ian Egerton, Salon Owner & Creator of Loop HR Software
May 22nd | 10 am GMT
In this event, I’ll share five different salon pay structures, you will see how they work, the pros and cons of each, what they cost and the impact they have on employee engagement and performance. By the end of the event, you will have seen how to create an attractive salary package; plus I’ll send you a template to build your salon pay structure.
