FREE salon business events to focus the mind!
Welcome to The Salon Business Collective
For the last 2 years, we have shared our skills and salon business expertise through a series of free webinar events. Each event focuses on a specific topic and is led by one of The Salon Business Collective experts.
We are a group of 4 independent businesses specialising in business support and development services to salons and the wider salon industry.
Each business uses its own specialist skills and technology to assist salon businesses to be more successful, profitable and/or easier to run.
The 4 businesses that make up the Collective are:
- Phil Evans from salonguru.net - World leader in salon websites and marketing
- Sam Kendell from saloniq.com - Salon Management Software
- Ian Egerton from loophr.com - Salon HR Software
- Antony Whitaker from growmysalonbusiness.com - Online courses and coaching
Want to register for a place on ALL of the webinars in 2025?
Please use the button below.
Utilising Technology to Maximise Profit Masterclass
Sam Kendell & Cara Goodwin of SalonIQ
September - date to be confirmed
We will explore how technology can transform your salon's profitability. This masterclass is tailored for salon owners and managers eager to harness technology for financial growth and efficiency.
What You'll Learn:
- Key technological tools that enhance salon operations
- Strategies to increase efficiency and reduce costs
- Techniques to improve client engagement through digital platforms
- Insights into data-driven decision making for increased profits
Don't miss this chance to discover powerful insights and practical approaches to elevate your salon's success using technology.
Recruitment & Onboarding
Ian Egerton, Founder of LoopHR
10 am GMT 13th Ocrober 2025
Take the stress out of recruitment!
Join us as we introduce Recruit Assist, our brand-new tool designed to transform how salon teams hire, onboard, and retain talent.
In this webinar, you'll learn how to:
- Attract the right people for your salon
- Streamline recruitment and onboarding for busy managers
- Set new employees up for success from day one
Make your job offers stand out, simplify your processes, and give every new team member the best possible start.
More webinar dates will be added in the coming weeks
WEBINAR REPLAYS
All 13 videos from past webinars are available via the buttons below.
Click the Replay button to watch the recording and download any checklist for that event.
How your Google Profile can be a BIG source of new clients
Phil Evans, MD of Salon Guru
Took place on 17th February 2025
Over the last few years the importance of Google Profiles has increased massively, and for most local searches such as "hair salon near me" or "lip fillers", you'll find a map with just 3 businesses at the top of the search results.
In this webinar, we show HOW we optimise client Google profiles so they dominate Google search and examples of our results we achieved...
- More phone calls & web visits
- More salon & clinic customers & revenue
Client Journey Mapping: From First Contact to Lifelong Loyalty
Sam Kendall, MD and Cara Goodwin, Operations Manager
This masterclass focuses on understanding and optimising every stage of the client journey, from initial contact to post-service follow-ups. Master techniques for enhancing client satisfaction and fostering lasting loyalty.
Pay Increases & Target Setting
Ian Egerton, Founder of LoopHR
With the National Minimum Wage (NMW) rising and changes to National Insurance kicking in from 1st April, are you ready?
Join us to break down what this means for your business, how to plan for pay increases, and how to set realistic targets based on your service prices. Plus, we’ll show you the best way to communicate these targets to keep your team motivated and on track.
Align, Grow and Thrive with SalonIQ
Sam Kendall, MD and Cara Goodwin, Operations Manager
11th September 2024
With our wealth of experience, allow us to guide you and kickstart the season of festivities in the best way. Align your goals, master your growth plan and boost your bookings.
- Getting clients booked in - in advance
- Driving your rebooking %
- Motivating your team with KPI's
- Elevating your Return On Investment
Grow your business during a time of turmoil
Phil Evans, MD of Salon Guru
October 2024
Salon Guru manages the marketing for over 230 salons & clinics and has done so for almost 20 years. So we are part of the daily struggle to attract more clients, find great staff and help businesses grow. We fight these battles every day so KNOW THE ANSWERS.
This webinar features the experiences of Phil Evans, the Salon Guru. He will talk about how his team not only overcome these challenges every day, but also give our clients the best marketing strategies to grow their business.
The financially savvy salon owner.
Antony Whitaker, Founder of Grow My Salon Business
Online Event: May 20th 10 am GMT
Join Antony Whitaker in a discussion about the key financial challenges that confront salon owners everywhere and explore what you should do to overcome them.
In this masterclass, we discuss:
- What the most important numbers are that every salon owner should focus on?
- What are the 6 growth indicators?
- How to develop a strategy that will guarantee financial growth.
How To Communicate Better with Your Employees!
Ian Egerton, Salon Owner & Creator of Loop HR Software
Online Event: April 15th at 10 am GMT
Dive deep into the art of employee engagement with Ian Egerton as he unveils effective strategies to foster a vibrant and profitable salon culture. Alongside the renowned Antony Whitaker, this session promises an insightful exploration into why employment now offers fresh advantages for Stylists and Therapists alike.
Don’t miss out! Secure your spot and walk away with the top three strategies to transform your salon's culture and boost sales.
How do you price your salon services?
Antony Whitaker, Founder of Grow My Salon Business
Understanding pricing is key to building a profitable salon business. Unfortunately, many salon owners are still following a broken business model where they base their prices on what their competition is charging.
In this presentation, I will walk you through the salon pricing formula that allows you to cover all your overheads and run a profitable salon business. Don’t miss it!
Examples of the BEST online marketing
Phil Evans, MD of Salon Guru
Online can be the quickest and cheapest way to get new clients. But with so many choices like Facebook, Instagram, TikTok, Google Profiles, Google Search, and paid adverts: where do you start and which will work best for you? I will show you examples of the best salon and clinic marketing campaigns worldwide.
Salon Guru supports over 230 salons & clinics in all parts of the English-speaking world with websites, social media, online adverts and search engine optimisation.
Level up and love your clients using our 5-step protection program
Sam Kendall, MD of SalonIQ
Stand out from the crowd and become the salon your clients simply can’t resist. Join us for the big reveal on the power of the online chase, attracting new clients, boosting your online bookings, and much more to guarantee your clients' return time and time again.
Our expertise: We support over 2,000 salons across the UK using SalonIQ’s all-in-one management system to increase client retention, improve their marketing, generate more clients and make more money.
Simplifying people management: Strategies to prevent overwhelm!
Ian Egerton, Salon Owner & Creator of Loop HR Software
Juggling endless management tasks while handling diverse personalities and varying degrees of performance, can be challenging for you and your team! Join me to uncover practical insights on how to streamline tasks, I’ll show you five ways to boost employee engagement and share proven tips on how to alleviate business-related stress.
Our expertise: Loop HR supports hair and beauty professionals to simplify salon management tasks and organise data in ways that empower everyone in your salon team.
Navigating a Financial Path Through 2023
Antony Whitaker, Founder of Grow My Salon Business
Event took place on February 6th
Learn how to navigate the financial challenges during the coming year. At the end of the webinar, I will give you access to a checklist that will help you work through 2023.
Google, the best way to get new clients
Phil Evans, MD of Salon Guru
Event took place on March 6th
Understand how the different areas of Google can bring new clients to your salon. At the end of the webinar, I will give you a checklist to make sure you have a plan to make the best use of Google to grow your salon and links to the free tools to help measure your performance.
5 golden rules to tackle business uncertainty
Sam Kendall, MD and Yogi Parmar, CEO of SalonIQ
April 3rd | 10 am GMT
Learn how many salons are still thriving in today’s crisis, understand the importance of continuity and focus on key areas within your salon business, automate many of your processes to ensure financial security and create a lucrative online presence.
Get the most from your salon pay system!
Ian Egerton, Salon Owner & Creator of Loop HR Software
May 22nd | 10 am GMT
In this event, I’ll share five different salon pay structures, you will see how they work, the pros and cons of each, what they cost and the impact they have on employee engagement and performance. By the end of the event, you will have seen how to create an attractive salary package; plus I’ll send you a template to build your salon pay structure.